Intro: A Shift in the Game
mystake in United Kingdom. By 2026, the average UK smartphone user spends roughly 3 hours a day on gaming apps. That figure eclipses the 1.8 hours spent on traditional TV in the same cohort.
mystake in United Kingdom. By 2026, the average UK smartphone user spends roughly 3 hours a day on gaming apps. That figure eclipses the 1.8 hours spent on traditional TV in the same cohort.